This commemorative month serves as a mirror of the current political climate, so how do we revamp it?

It's Black History Month in the United Kingdom, and it seems it’s time for a rethink. Over the years, an celebration that began as a commemorative event of heritage, traditions and links between Black populations worldwide, has developed a commercial tone, expanding to include functions where Black people are compensated to address white audiences about “unconscious bias” and “allyship”. The anti-racism rallies of the last decade sparked an increase in the enterprise of showcasing anti-racist commitment. But even that moment has passed. The wave has peaked, leaving a sort of hollowed out legacy of what raising awareness is for.

The History of Black History Celebration

First commemorated in the America and its northern neighbor, Black History Month was conceived in 1962 as an observance of African American heritage by historian of African descent Carter G. Woodson with multiple days of commemoration and observance in the second week of February. Black History Month evolved from this initiative and was officially launched in 1970. Currently it is marked not only in the US and Canada in the second month, but also in the tenth month in the United Kingdom, Deutschland, Ireland and the Holland.

The period has transformed since its inception, focusing less on the accounts of the slave trade across the Atlantic and fights for racial justice, and more on influential individuals of color in government, the arts, and social movements, and widely honoring the impact Black people have made to influence the nation. It is in educational institutions where Black History Month is most regularly observed, with discussions and heritage festivities. But the manner the month is observed is a reflection of the current political situation. How it progresses is a valuable example in how co-option leads to erosion: the restructuring of Black History Month has impeded the point of it, which is to address embedded and established prejudice.


A Jarring Moment

Hardly anything shows how critical it is to rethink Black History Month better than the specific period in which it takes place this year. In the UK, a revitalized conservative movement in the form of the Reform party is top in opinion ratings. In the recent season we observed the most significant ultra-conservative gathering in the history of Britain. Kemi Badenoch, the African descendant in charge of the Conservative party, is a firm opponent of Black Lives Matter, and we are in a situation where a member of parliament feels empowered to say that the absence of Caucasian individuals in parts of a city is a reason for concern. Simultaneously, far-right parties are growing in the European continent as a whole.

In the America, a massive attack against DEI and affirmative action has been carried, often successfully, to the supreme judicial bodies of the nation. A campaign to remove Black history and narrative from the records is in progress. One of Donald Trump's first executive orders targeted the National Museum of African American History and Culture, and the Smithsonian Institution, alleging that they of a coordinated and broad attempt to rewrite our Nation’s history” by depicting the United States “as fundamentally prejudiced”.

In this context, the month symbolises how insufficiently it can be influential if it is confined to either dutiful corporate observances, or depoliticized festivities of contributions in the past, rather than addressing the situation of the contemporary world. It also demonstrates how its short period means that it is detached from the more extensive continuous action that is required. An academic expert, a prof at a learning establishment, expressed it perfectly when she voiced worries about the fleeting superficial actions of the month. “The issue with taking a tokenistic approach”, she wrote, “is that it frequently results in that Black History Month turns into a transient display rather than a driver of transformation.”


Reconsidering, Not Discarding

Determining how to adapt, revise and extend initiatives for racial equality and recognition in such moments of dejection and worry is a difficult task. There is a temptation to just do away with observances such as Black History Month entirely, thinking they are no longer suitable, or are remnants of an era that has been ineffective.

However, regardless of the situation, Black History Month, and in fact the entire extended network and legacy of racial movements – local anti-racism groups, DEI programs, and yes, even those talks to businesses – form an framework that a significant effort has been dedicated to. It is there not merely to decline as the political landscape shifts (and in fact, declines), but to be a dynamic entity.

So what would a contemporary active Black History Month appear as? Well, first, it would be more than a single focused period: something that is distributed through the year (as various establishments are already starting to implement), sections of its curriculum (particularly around historic Black characters) included in academic syllabi. It would also be a era that does not evade governmental matters, and allows opportunity for individuals, particularly youth, to share their anxieties and narratives. What use is mere awareness of the history when it fails to address the present reality of far-right rallies in the street? Establishments who celebrate it should not be comforted with the passive language of implicit prejudice and awareness of minor insults, but challenged by the risks that impact society if anti-racism is not treated with importance. Briefly stated, Black History Month should be made current, urgent, and adaptive. Maybe an complete renaming is in order – Black History is Now Month.

John Pittman
John Pittman

A seasoned casino analyst with over a decade of experience in gaming strategies and industry insights.

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